The application of CRM in this system is expected to be able to improve services so that it impacts on increasing customer loyalty. 65,000, - points with a certain amount can be exchanged with the promo product points that have been provided, these points can be used as a discount of Rp. The implementation of CRM that is applied in the Distro Channel, namely giving points in accordance with the provisions will get 1 point for multiples of spending Rp. The stages of this waterfall are analyzing system requirements, making system design, implementing system, testing and operating and maintaining system. This research uses the waterfall system development method. This study aims to create an information system that implements operational CRM methods so that customers can make product purchases as desired by accessing the Distro Channel website. Ini membantu untuk mengumpulkan dan mengatur aliran informasi untuk memungkinkan dan memelihara kegiatan pemasaran organisasi seperti pengembangan atau peningkatan produk, keputusan penetapan harga, pengemasan, distribusi, pemilihan media untuk produk pemasaran dan promosi produk. This becomes less effective in terms of time and it can result in a greater risk of losing customers. Selain itu, sistem informasi pemasaran adalah sistem komputerisasi. Efforts to get new entrants depend on the participation of old customers to spread information about the Distro Channel to other prospective customers. At this time, Distro Channel only markets its products around Pabuaran. Distro Channel is located on Jalan Raya Letjend S Parman, Pabuaran Cirebon.
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